The Amaranth was the favorite grain of Aztec Empire, where it was used in religious ceremonies. They used the amaranth to build statues of their Gods. In the end of the celebration, the statue was destroyed and eaten. Looking forward to stop these traditions, spanish colonizers prohibited the cultivation of amaranth which grew for years just as weed. The amaranth was discovered again in 1970 and gained popularity due to it's nutritional value.
Pink Night
The Notte Rosa is subtitled the summer’s New Year’s Eve because everybody – young and old – feels the urge to join in the party. It runs all along the Adriatic Riviera on a given Saturday at the start of July. Towns like Rimini deck themselves out with pink lights, pink decorations, pink hot-air balloons etc, to get in the spirit. Like the famous White Nights organised in European cities like Paris or Rome, the idea is to create a safe and pleasant environment for friends, families, tourists, and in particular women (hence the pink theme) to enjoy themselves partying through the night. Bars, shops and restaurants stay open all night and at midnight there is a spectacular synchronised fireworks display along the 110km of coastline including towns like Ravenna, Rimini, Riccione and Cattolica.
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