The color Amaranth is a reddish-rose color with 81% saturation and 90% brightness. It gets its name because of the flower of the amaranth plant.
The original spelling is amarant but the more common spelling is amaranth. The plant's name "Amaranth" comes from the greek ἀμάραντος (amárantos) meaning "not fading" The end of the word, ἄνθος (anthos), means "flower".
Also because of the flower and its Greek mythology, the color takes the meaning of immortality, everlasting.
It goes by common names such as love-lies-bleeding, pendant amaranth, tassel flower, velvet flower, foxtail amaranth and quilete.
In India, where the seed may have originated, amaranth - known as "seed sent by God" or "King's seed" - has the names rahgira, mamdana and keerai.
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